{"id":436,"date":"2023-03-10T17:41:27","date_gmt":"2023-03-10T17:41:27","guid":{"rendered":"https:\/\/mahdadi.com\/?page_id=436"},"modified":"2023-05-19T20:39:07","modified_gmt":"2023-05-19T20:39:07","slug":"etudes-de-marche","status":"publish","type":"page","link":"https:\/\/mahdadi.com\/ar\/etudes-de-marche\/","title":{"rendered":"\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"etude\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une fois votre id\u00e9e de projet bien d\u00e9finie, la phase d’\u00e9tude de
march\u00e9<\/b> intervient. Cette \u00e9tape cruciale vise \u00e0 v\u00e9rifier la faisabilit\u00e9 de
votre projet. Elle mesure, segmente et confirme (ou infirme) le besoin du
march\u00e9 relatif \u00e0 votre id\u00e9e d\u2019entreprise. Nous vous recommandons de v\u00e9rifier si
votre projet r\u00e9pond aux besoins des consommateurs. Dans le cas contraire, il
est pr\u00e9f\u00e9rable de revoir votre id\u00e9e pour mieux servir les consommateurs et
r\u00e9pondre aux exigences du march\u00e9.<\/span><\/p>

L’\u00e9tude de march\u00e9 comprend notamment les informations suivantes :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n

  1. Le march\u00e9 (taille, dimension g\u00e9ographique, \u00e9volution en valeur et en\nvolume, situation par rapport au cycle de vie, client\u00e8le, concurrence directe\net indirecte, rentabilit\u00e9, fournisseurs, etc.).<\/span><\/p><\/li>

  2. L’offre (produits similaires, concurrence directe et indirecte,\navantages concurrentiels, indicateurs financiers des concurrents, etc.).<\/span><\/p><\/li>

  3. La demande (caract\u00e9ristiques de la client\u00e8le : nombre, zone\ng\u00e9ographique, habitudes de consommation, revenus, \u00e2ge, besoins et attentes,\nl’\u00e9volution de leur consommation, etc.).<\/span><\/p><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u0637\u0644\u0628 \u0645\u0646\u0627\u0642\u0635\u0629 <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    \u00c9tudes de march\u00e9 Une fois votre id\u00e9e de projet bien d\u00e9finie, la phase d’\u00e9tude demarch\u00e9 intervient. Cette \u00e9tape cruciale vise \u00e0 v\u00e9rifier la faisabilit\u00e9 devotre projet. Elle mesure, segmente et confirme (ou infirme) le besoin dumarch\u00e9 relatif \u00e0 votre id\u00e9e d\u2019entreprise. Nous vous recommandons de v\u00e9rifier sivotre projet r\u00e9pond aux besoins des consommateurs. Dans le… <\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_joinchat":[],"footnotes":""},"class_list":["post-436","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00c9tudes de march\u00e9 - Mahdadi.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mahdadi.com\/ar\/etudes-de-marche\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tudes de march\u00e9 - Mahdadi.com\" \/>\n<meta property=\"og:description\" content=\"\u00c9tudes de march\u00e9 Une fois votre id\u00e9e de projet bien d\u00e9finie, la phase d’\u00e9tude demarch\u00e9 intervient. Cette \u00e9tape cruciale vise \u00e0 v\u00e9rifier la faisabilit\u00e9 devotre projet. Elle mesure, segmente et confirme (ou infirme) le besoin dumarch\u00e9 relatif \u00e0 votre id\u00e9e d\u2019entreprise. Nous vous recommandons de v\u00e9rifier sivotre projet r\u00e9pond aux besoins des consommateurs. 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